Textbooks for Free with Ads

Textbooks might see a price drop thanks to a startup out of Minnesota

“Textbook prices are soaring into the hundreds of dollars, but in some courses this fall, students won’t pay a dime. The catch: Their textbooks will have ads for companies including FedEx Kinko’s and Pura Vida coffee.”

“Selling ad space keeps newspapers, magazines, Web sites and television either cheap or free. But so far, the model hasn’t spread to college textbooks – partly for fear that faculty would consider ads undignified. The upshot is that textbooks now cost students, according to various studies, about $900 per year.”

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